Deal Sheet: 2027 Land Cruiser FT4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTEABFAJ9VK075621

Negotiation Guide

Opening Offer

$73,402

Fair Price

$74,902

Walk Away Above

$74,715

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$66,329

Est. Invoice$67,820

Holdback (est.)$1,491

MSRP (Sticker)$74,527

Dealer Add-Ons (DIA)+$895

Asking Price$75,921

Markup+$1,394

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,592

Percentile89% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Land Cruiser)+$1,266

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$73

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