Deal Sheet: 2027 Land Cruiser FT4WD

Dolan Toyota · Reno, NV · VIN: JTEABFAJ8VK078557

Negotiation Guide

Opening Offer

$71,326

Fair Price

$72,826

Walk Away Above

$72,639

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$64,481

Est. Invoice$65,930

Holdback (est.)$1,449

MSRP (Sticker)$72,451

Dealer Add-Ons (DIA)+$1,348

Asking Price$73,799

Markup+$1,348

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,318

Percentile88% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (Land Cruiser)+$590

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

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