Deal Sheet: 2027 Land Cruiser FT4WD

Toyota of Des Moines · Grimes, IA · VIN: JTEABFAJ8VK073827

Negotiation Guide

Opening Offer

$67,361

Fair Price

$68,861

Walk Away Above

$68,880

• Recent buyers paid ~$375 above MSRP
• Sitting 40 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$61,320

Est. Invoice$62,698

Holdback (est.)$1,378

MSRP (Sticker)$68,899

Asking Price$69,079

Markup+$180

Est. Dealer Margin on This Car$7,759

Percentile65% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (Land Cruiser)+$180

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

Price History

Jul 1, 2026$68,880 → $69,079(+$199)

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