Deal Sheet: 2027 Land Cruiser FT4WD

Fowler Toyota · Norman, OK · VIN: JTEABFAJ8VK073424

Negotiation Guide

Opening Offer

$74,071

Fair Price

$75,571

Walk Away Above

$75,384

• Recent buyers paid ~$375 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,924

Est. Invoice$68,428

Holdback (est.)$1,504

MSRP (Sticker)$75,196

Dealer Add-Ons (DIA)+$1,895

Asking Price$77,690

Markup+$2,494

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,766

Percentile94% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Land Cruiser)+$1,736

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$818

Price History

Jul 2, 2026$76,017 → $76,217(+$200)

Jul 14, 2026$76,217 → $75,795(-$422)

Jul 16, 2026$75,795 → $77,690(+$1,895)

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