Deal Sheet: 2027 Land Cruiser FT4WD

J. Allen Toyota · Gulfport, MS · VIN: JTEABFAJ7VK076802

Negotiation Guide

Opening Offer

$71,820

Fair Price

$73,320

Walk Away Above

$73,133

• Recent buyers paid ~$375 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,921

Est. Invoice$66,380

Holdback (est.)$1,459

MSRP (Sticker)$72,945

Asking Price$73,370

Markup+$425

Est. Dealer Margin on This Car$8,449

Percentile74% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$653

Avg Markup (Land Cruiser)+$425

% Below MSRP50%

Avg Days to Sell22 days

Avg Sold Markup-$548

Price History

Jul 2, 2026$76,515 → $76,715(+$200)

Jul 3, 2026$76,715 → $73,370(-$3,345)

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