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Deal Sheet: 2027 Land Cruiser FT4WD
Dolan Toyota · Reno, NV · VIN: JTEABFAJ7VK074113
Negotiation Guide
Opening Offer
$69,957
Fair Price
$71,457
Walk Away Above
$71,469
- • Recent buyers paid ~$375 above MSRP
- • Sitting 39 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,619
Est. Invoice$65,049
Holdback (est.)$1,430
MSRP (Sticker)$71,482
Dealer Add-Ons (DIA)+$1,348
Asking Price$71,482
Markup$0
Est. Dealer Margin on This Car$7,863
Percentile59% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold3181
Avg Markup+$375
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP57%
Avg Days to Sell25 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (Land Cruiser)+$590
% Below MSRP92%
Avg Days to Sell48 days
Avg Sold Markup-$952
Price History
Jul 14, 2026$72,830 → $71,482(-$1,348)
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