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Deal Sheet: 2027 Land Cruiser FT4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: JTEABFAJ7VK070692

Negotiation Guide

Opening Offer
$72,815
Fair Price
$74,315
Walk Away Above
$74,728
  • Recent buyers paid ~$375 above MSRP
  • Sitting 65 days (avg 25) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,876
Est. Invoice$68,379
Holdback (est.)$1,503
MSRP (Sticker)$75,142
Asking Price$75,142
Markup$0
Est. Dealer Margin on This Car$8,266
Percentile59% of inventory is priced lower
Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold3181
Avg Markup+$375
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP57%
Avg Days to Sell25 days

Dealer Profile

Inventory192 vehicles
Avg Markup (All Models)-$1,649
Avg Markup (Land Cruiser)$0
% Below MSRP99%
Avg Days to Sell34 days
Avg Sold Markup-$1,179

Price History

May 30, 2026$75,142$75,540(+$398)
Jun 30, 2026$75,540$75,142(-$398)