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Deal Sheet: 2027 Land Cruiser FT4WD

Jim Norton Toyota · Tulsa, OK · VIN: JTEABFAJ6VK074703

Negotiation Guide

Opening Offer
$70,074
Fair Price
$71,574
Walk Away Above
$71,387
  • Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$63,367
Est. Invoice$64,791
Holdback (est.)$1,424
MSRP (Sticker)$71,199
Dealer Add-Ons (DIA)+$2,495
Asking Price$74,193
Markup+$2,994

Markup includes $2,495 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,826
Percentile95% of inventory is priced lower
Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold3181
Avg Markup+$375
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP57%
Avg Days to Sell25 days

Dealer Profile

Inventory340 vehicles
Avg Markup (All Models)-$37
Avg Markup (Land Cruiser)+$2,994
% Below MSRP57%
Avg Days to Sell23 days
Avg Sold Markup+$121