Deal Sheet: 2027 Land Cruiser FT4WD

Janzen Toyota · Stillwater, OK · VIN: JTEABFAJ6VK074054

Negotiation Guide

Opening Offer

$73,629

Fair Price

$75,129

Walk Away Above

$74,942

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$66,531

Est. Invoice$68,026

Holdback (est.)$1,495

MSRP (Sticker)$74,754

Dealer Add-Ons (DIA)+$1,499

Asking Price$76,253

Markup+$1,499

Markup includes $1,499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,722

Percentile90% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)+$761

Avg Markup (Land Cruiser)+$999

% Below MSRP52%

Avg Days to Sell25 days

Avg Sold Markup+$396

Price History

Jul 2, 2026$75,753 → $75,953(+$200)

Jul 7, 2026$75,953 → $76,253(+$300)

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