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Deal Sheet: 2027 Land Cruiser FT4WD
Dolan Toyota · Reno, NV · VIN: JTEABFAJ6VK073602
Negotiation Guide
Opening Offer
$70,324
Fair Price
$71,824
Walk Away Above
$71,853
- • Recent buyers paid ~$373 above MSRP
- • Sitting 40 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,975
Est. Invoice$65,413
Holdback (est.)$1,438
MSRP (Sticker)$71,882
Dealer Add-Ons (DIA)+$1,348
Asking Price$71,882
Markup$0
Est. Dealer Margin on This Car$7,907
Percentile59% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold3300
Avg Markup+$373
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (Land Cruiser)+$590
% Below MSRP92%
Avg Days to Sell49 days
Avg Sold Markup-$932
Price History
Jul 11, 2026$73,230 → $71,882(-$1,348)
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