Negotiation Guide
Opening Offer
$71,166
Fair Price
$72,666
Walk Away Above
$72,740
- • Recent buyers paid ~$375 above MSRP
- • Sitting 43 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$64,805
Est. Invoice$66,262
Holdback (est.)$1,456
MSRP (Sticker)$72,815
Asking Price$72,815
Markup$0
Est. Dealer Margin on This Car$8,010
Percentile59% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold3181
Avg Markup+$375
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP57%
Avg Days to Sell25 days
Dealer Profile
Inventory451 vehicles
Avg Markup (All Models)-$704
Avg Markup (Land Cruiser)+$107
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$263
Cheaper Land Cruiser FT4WD Inventory
Maguire Toyota of Grand IslandGrand Island, NY
-$5,876$71,5017d
Maguire Toyota of Grand IslandGrand Island, NY
-$5,528$69,5377d
Vancouver ToyotaVancouver, WA
-$5,239$66,78141d
Trotter ToyotaPine Bluff, AR
-$5,123$70,57148d
Anderson ToyotaLoves Park, IL
-$5,122$69,617140d
Toyota of GreenfieldGreenfield, MA
-$5,066$69,99965d
Platinum Toyota of TexomaDenison, TX
-$5,042$69,67533d
Jeff Wyler Toyota of SpringfieldSpringfield, OH
-$4,976$68,20960d
Germain Toyota of NaplesNaples, FL
-$4,862$70,15535d
Cochran ToyotaNorth Huntingdon, PA
-$4,755$68,430140d