Deal Sheet: 2027 Land Cruiser FT4WD

Jim Norton Toyota · Tulsa, OK · VIN: JTEABFAJ6VK072756

Negotiation Guide

Opening Offer

$70,115

Fair Price

$71,615

Walk Away Above

$71,428

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$63,404

Est. Invoice$64,828

Holdback (est.)$1,425

MSRP (Sticker)$71,240

Dealer Add-Ons (DIA)+$2,495

Asking Price$74,234

Markup+$2,994

Markup includes $2,495 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,830

Percentile95% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (Land Cruiser)+$2,994

% Below MSRP57%

Avg Days to Sell23 days

Avg Sold Markup+$121

Price History

Jul 2, 2026$73,934 → $74,134(+$200)

Jul 8, 2026$74,134 → $74,234(+$100)

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