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Deal Sheet: 2027 Land Cruiser FT4WD

Dolan Toyota · Reno, NV · VIN: JTEABFAJ4VK074098

Negotiation Guide

Opening Offer
$70,866
Fair Price
$72,366
Walk Away Above
$72,381
  • Recent buyers paid ~$375 above MSRP
  • Sitting 39 days (avg 25) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,432
Est. Invoice$65,880
Holdback (est.)$1,448
MSRP (Sticker)$72,396
Dealer Add-Ons (DIA)+$1,348
Asking Price$72,396
Markup$0
Est. Dealer Margin on This Car$7,964
Percentile59% of inventory is priced lower
Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold3181
Avg Markup+$375
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP57%
Avg Days to Sell25 days

Dealer Profile

Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (Land Cruiser)+$590
% Below MSRP92%
Avg Days to Sell48 days
Avg Sold Markup-$952

Price History

Jul 10, 2026$73,744$72,396(-$1,348)