Deal Sheet: 2027 Land Cruiser FT4WD

Landers Toyota NWA · Rogers, AR · VIN: JTEABFAJ4VK073484

Negotiation Guide

Opening Offer

$74,721

Fair Price

$76,221

Walk Away Above

$76,034

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$67,503

Est. Invoice$69,020

Holdback (est.)$1,517

MSRP (Sticker)$75,846

Dealer Add-Ons (DIA)+$799

Asking Price$76,645

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,142

Percentile83% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Land Cruiser)+$725

% Below MSRP77%

Avg Days to Sell23 days

Avg Sold Markup-$266

Price History

Jul 2, 2026$76,169 → $76,369(+$200)

Jul 3, 2026$76,369 → $76,645(+$276)

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