Deal Sheet: 2027 Land Cruiser FT4WD

Janzen Toyota · Stillwater, OK · VIN: JTEABFAJ3VK077560

Negotiation Guide

Opening Offer

$74,700

Fair Price

$76,200

Walk Away Above

$76,013

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$67,484

Est. Invoice$69,001

Holdback (est.)$1,517

MSRP (Sticker)$75,825

Dealer Add-Ons (DIA)+$1,499

Asking Price$77,324

Markup+$1,499

Markup includes $1,499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,840

Percentile90% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)+$761

Avg Markup (Land Cruiser)+$999

% Below MSRP52%

Avg Days to Sell25 days

Avg Sold Markup+$396

Price History

Jul 18, 2026$77,193 → $77,324(+$131)

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