Deal Sheet: 2027 Land Cruiser FT4WD

Heritage Toyota · South Burlington, VT · VIN: JTEABFAJ3VK074951

Negotiation Guide

Opening Offer

$68,693

Fair Price

$70,193

Walk Away Above

$70,006

• Recent buyers paid ~$375 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,138

Est. Invoice$63,534

Holdback (est.)$1,396

MSRP (Sticker)$69,818

Asking Price$70,367

Markup+$549

Est. Dealer Margin on This Car$8,229

Percentile78% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (Land Cruiser)+$549

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$227

Price History

Jun 24, 2026$70,334 → $70,367(+$33)

Jul 8, 2026$70,367 → $70,916(+$549)

Jul 10, 2026$70,916 → $70,367(-$549)

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