Deal Sheet: 2027 Land Cruiser FT4WD

Toyota of Jackson · Jackson, MS · VIN: JTEABFAJ3VK074304

Negotiation Guide

Opening Offer

$72,026

Fair Price

$73,526

Walk Away Above

$73,339

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$65,104

Est. Invoice$66,567

Holdback (est.)$1,463

MSRP (Sticker)$73,151

Dealer Add-Ons (DIA)+$1,395

Asking Price$74,546

Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,442

Percentile89% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)+$429

Avg Markup (Land Cruiser)+$1,395

% Below MSRP30%

Avg Days to Sell24 days

Avg Sold Markup+$525

Price History

Jun 24, 2026$73,147 → $74,346(+$1,199)

Jul 2, 2026$74,346 → $74,546(+$200)

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