Deal Sheet: 2027 Land Cruiser FT4WD

Atlanta Toyota · Duluth, GA · VIN: JTEABFAJ2VK076948

Negotiation Guide

Opening Offer

$67,254

Fair Price

$68,754

Walk Away Above

$68,567

• Recent buyers paid ~$373 above MSRP

Price Breakdown

Est. Dealer Cost$60,859

Est. Invoice$62,227

Holdback (est.)$1,368

MSRP (Sticker)$68,381

Dealer Add-Ons (DIA)+$595

Asking Price$70,070

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,211

Percentile90% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold3443

Avg Markup+$373

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory428 vehicles

Avg Markup (All Models)-$127

Avg Markup (Land Cruiser)+$1,689

% Below MSRP53%

Avg Days to Sell21 days

Avg Sold Markup+$634

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