Deal Sheet: 2027 Land Cruiser FT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEABFAJ2VK073791

Negotiation Guide

Opening Offer

$72,615

Fair Price

$74,115

Walk Away Above

$73,928

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$65,629

Est. Invoice$67,103

Holdback (est.)$1,475

MSRP (Sticker)$73,740

Asking Price$74,540

Markup+$800

Est. Dealer Margin on This Car$8,911

Percentile84% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Land Cruiser)+$2,549

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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