Deal Sheet: 2027 Land Cruiser FT4WD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: JTEABFAJ2VK072026

Negotiation Guide

Opening Offer

$74,343

Fair Price

$75,843

Walk Away Above

$76,006

• Recent buyers paid ~$375 above MSRP
• Sitting 48 days (avg 25) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,790

Est. Invoice$69,314

Holdback (est.)$1,523

MSRP (Sticker)$76,169

Dealer Add-Ons (DIA)+$1,599

Asking Price$78,367

Markup+$2,198

Markup includes $1,599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,577

Percentile93% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)+$892

Avg Markup (Land Cruiser)+$2,198

% Below MSRP32%

Avg Days to Sell25 days

Avg Sold Markup+$1,005

Price History

Jun 20, 2026$70,798 → $75,969(+$5,171)

Jun 21, 2026$75,969 → $76,568(+$599)

Jun 23, 2026$76,568 → $78,167(+$1,599)

Jul 3, 2026$78,167 → $78,367(+$200)

Jul 11, 2026$78,367 → $79,966(+$1,599)

Jul 14, 2026$79,966 → $78,367(-$1,599)

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