Deal Sheet: 2027 Land Cruiser FT4WD

Haley Toyota of Richmond · Midlothian, VA · VIN: JTEABFAJ2VK070566

Negotiation Guide

Opening Offer

$72,538

Fair Price

$74,038

Walk Away Above

$74,438

• Recent buyers paid ~$338 above MSRP
• Sitting 63 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,606

Est. Invoice$68,103

Holdback (est.)$1,497

MSRP (Sticker)$74,838

Asking Price$74,738

Markup-$100

Est. Dealer Margin on This Car$8,132

Percentile6% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold3600

Avg Markup+$338

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory456 vehicles

Avg Markup (All Models)-$1,049

Avg Markup (Land Cruiser)+$52

% Below MSRP93%

Avg Days to Sell34 days

Avg Sold Markup-$917

Cheaper Land Cruiser FT4WD Inventory

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