Deal Sheet: 2027 Land Cruiser FT4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEABFAJ1VK073569

Negotiation Guide

Opening Offer

$74,528

Fair Price

$76,028

Walk Away Above

$75,841

• Recent buyers paid ~$375 above MSRP

Price Breakdown

Est. Dealer Cost$67,331

Est. Invoice$68,844

Holdback (est.)$1,513

MSRP (Sticker)$75,653

Asking Price$76,078

Markup+$425

Est. Dealer Margin on This Car$8,747

Percentile74% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$497

Avg Markup (Land Cruiser)+$425

% Below MSRP72%

Avg Days to Sell26 days

Avg Sold Markup-$568

Price History

Jul 3, 2026$75,453 → $75,653(+$200)

Jul 7, 2026$75,653 → $76,078(+$425)

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