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Deal Sheet: 2027 Prius LE AWD
Corwin Toyota Colorado Springs · Colorado Springs, CO · VIN: JTDADABUXV3037724
Negotiation Guide
Opening Offer
$30,825
Fair Price
$32,325
Walk Away Above
$32,336
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,790
Est. Invoice$29,437
Holdback (est.)$647
MSRP (Sticker)$32,348
Dealer Add-Ons (DIA)+$1,690
Asking Price$34,038
Markup+$1,690
Markup includes $1,690 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$5,248
Percentile100% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory499 vehicles
Avg Markup (All Models)+$876
Avg Markup (Prius)+$1,690
% Below MSRP46%
Avg Days to Sell37 days
Avg Sold Markup+$812
Price History
Jul 16, 2026$32,348 → $34,038(+$1,690)
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