Negotiation Guide
Opening Offer
$30,281
Fair Price
$31,781
Walk Away Above
$31,792
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,306
Est. Invoice$28,942
Holdback (est.)$636
MSRP (Sticker)$31,804
Asking Price$31,804
Markup$0
Est. Dealer Margin on This Car$3,498
Percentile70% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (Prius)$0
% Below MSRP92%
Avg Days to Sell49 days
Avg Sold Markup-$932
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