Negotiation Guide
Opening Offer
$30,984
Fair Price
$32,484
Walk Away Above
$32,495
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,931
Est. Invoice$29,581
Holdback (est.)$650
MSRP (Sticker)$32,507
Asking Price$32,507
Markup$0
Est. Dealer Margin on This Car$3,576
Percentile70% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory431 vehicles
Avg Markup (All Models)+$330
Avg Markup (Prius)$0
% Below MSRP90%
Avg Days to Sell29 days
Avg Sold Markup+$955
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