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Deal Sheet: 2027 Prius LE AWD
Toyota of Ashland · Ashland, KY · VIN: JTDADABU0V128AM57
Negotiation Guide
Opening Offer
$30,872
Fair Price
$32,372
Walk Away Above
$32,383
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,832
Est. Invoice$29,479
Holdback (est.)$648
MSRP (Sticker)$32,395
Asking Price$32,395
Markup$0
Est. Dealer Margin on This Car$3,563
Percentile70% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$319
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$178
Price History
Jul 9, 2026$32,279 → $32,395(+$116)
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