Deal Sheet: 2027 Prius Limited AWD

Wilde Toyota · West Allis, WI · VIN: JTDADABUXV3037674

Negotiation Guide

Opening Offer

$38,668

Fair Price

$40,168

Walk Away Above

$40,294

• Recent buyers paid ~$251 below MSRP

Price Breakdown

Est. Dealer Cost$35,973

Est. Invoice$36,781

Holdback (est.)$808

MSRP (Sticker)$40,419

Asking Price$40,419

Markup$0

Est. Dealer Margin on This Car$4,446

Percentile69% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$251

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory364 vehicles

Avg Markup (All Models)-$512

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$515

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