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Deal Sheet: 2027 Prius LE AWD
Bighorn Toyota · Glenwood Springs, CO · VIN: JTDADABUXV3037612
Negotiation Guide
Opening Offer
$30,414
Fair Price
$31,914
Walk Away Above
$31,925
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,424
Est. Invoice$29,063
Holdback (est.)$639
MSRP (Sticker)$31,937
Asking Price$31,937
Markup$0
Est. Dealer Margin on This Car$3,513
Percentile70% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$582
Avg Markup (Prius)-$1,090
% Below MSRP97%
Avg Days to Sell41 days
Avg Sold Markup-$613
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