Negotiation Guide
Opening Offer
$30,721
Fair Price
$32,221
Walk Away Above
$32,232
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,697
Est. Invoice$29,342
Holdback (est.)$645
MSRP (Sticker)$32,244
Asking Price$32,244
Markup$0
Est. Dealer Margin on This Car$3,547
Percentile70% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (Prius)$0
% Below MSRP92%
Avg Days to Sell49 days
Avg Sold Markup-$932
Cheaper Prius LE AWD Inventory
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$0$31,8046d
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$0$32,39515d