Deal Sheet: 2027 Prius Limited AWD

Heart City Toyota · Elkhart, IN · VIN: JTDADABUXV130AK14

Negotiation Guide

Opening Offer

$39,545

Fair Price

$41,045

Walk Away Above

$41,171

• Recent buyers paid ~$251 below MSRP

Price Breakdown

Est. Dealer Cost$36,753

Est. Invoice$37,579

Holdback (est.)$826

MSRP (Sticker)$41,296

Asking Price$41,166

Markup-$130

Est. Dealer Margin on This Car$4,413

Percentile15% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$251

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$336

Avg Markup (Prius)-$130

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$164

Cheaper Prius Limited AWD Inventory

Smart Motors ToyotaMadison, WI

-$2,380$39,02510d

Smart Motors ToyotaMadison, WI

-$2,380$39,0251d

Smart Motors ToyotaMadison, WI

-$2,380$39,0258d

Smart Motors ToyotaMadison, WI

-$2,285$38,3681d

Jim Bagan ToyotaSouth Lake Tahoe, CA

-$2,168$38,52130d

Baxter Toyota of La VistaLa Vista, NE

-$2,126$38,2933d

Baxter Toyota of LincolnLincoln, NE

-$2,126$38,2931d

Serra ToyotaMilwaukee, WI

-$2,017$37,2429d

Gale Toyota50 Palomba Drive, 9999

-$1,996$38,4232d

Curry ToyotaCortlandt Manor, NY

-$1,995$38,28834d