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Deal Sheet: 2026 Prius Limited AWD
Bill Estes Toyota · Indianapolis, IN · VIN: JTDADABUXT3037106
This Is Already a Great Deal
Opening Offer
$37,991
Asking Price
$39,166
Max Price
$39,166
- • Recent buyers paid ~$251 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,712 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,605
Est. Invoice$37,427
Holdback (est.)$823
MSRP (Sticker)$41,129
Asking Price$39,166
Markup-$1,963
Est. Dealer Margin on This Car$2,561
Percentile5% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold137
Avg Markup-$251
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP65%
Avg Days to Sell18 days
Dealer Profile
Inventory233 vehicles
Avg Markup (All Models)-$441
Avg Markup (Prius)-$982
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$428
Price History
Jul 14, 2026$41,129 → $39,166(-$1,963)
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