Deal Sheet: 2026 Prius Nightshade Edition AWD

Rydell Toyota of Grand Forks · Grand Forks, ND · VIN: JTDADABU9T3036920

Negotiation Guide

Opening Offer

$36,029

Fair Price

$37,529

Walk Away Above

$38,251

• Recent buyers paid ~$678 below MSRP
• Sitting 89 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$34,686

Est. Invoice$35,465

Holdback (est.)$779

MSRP (Sticker)$38,973

Asking Price$39,172

Markup+$199

Est. Dealer Margin on This Car$4,486

Percentile81% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold39

Avg Markup-$678

Median Markup$0

Best Deal-$3,078

Worst Deal+$1,890

% Sold Below MSRP72%

Avg Days to Sell30 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$1,209

Avg Markup (Prius)+$249

% Below MSRP52%

Avg Days to Sell42 days

Avg Sold Markup-$1,024

Price History

Jun 20, 2026$38,873 → $39,172(+$299)

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