Deal Sheet: 2026 Prius Nightshade Edition AWD

Cronin Toyota of Richmond · Richmond, IN · VIN: JTDADABU5T3037031

Negotiation Guide

Opening Offer

$36,237

Fair Price

$37,737

Walk Away Above

$38,018

• Recent buyers paid ~$332 below MSRP
• Sitting 40 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$34,086

Est. Invoice$34,852

Holdback$766

MSRP (Sticker)$38,299

Asking Price$37,799

Markup-$500

Dealer Margin on This Car$3,713

Percentile39% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold53

Avg Markup-$332

Median Markup$0

Best Deal-$2,597

Worst Deal+$998

% Sold Below MSRP79%

Avg Days to Sell25 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)-$444

Avg Markup (Prius)-$500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$372

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