Negotiation Guide
Opening Offer
$31,135
Fair Price
$32,635
Walk Away Above
$32,646
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$29,066
Est. Invoice$29,719
Holdback (est.)$653
MSRP (Sticker)$32,658
Asking Price$32,658
Markup$0
Est. Dealer Margin on This Car$3,592
Percentile70% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory277 vehicles
Avg Markup (All Models)-$281
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$243
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