Deal Sheet: 2027 Prius Limited AWD

Royal South Toyota · Bloomington, IN · VIN: JTDADABU6V130AK12

Negotiation Guide

Opening Offer

$37,102

Fair Price

$38,602

Walk Away Above

$38,728

• Recent buyers paid ~$251 below MSRP

Price Breakdown

Est. Dealer Cost$34,579

Est. Invoice$35,356

Holdback (est.)$777

MSRP (Sticker)$38,853

Asking Price$39,002

Markup+$149

Est. Dealer Margin on This Car$4,423

Percentile75% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$251

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$188

Avg Markup (Prius)+$149

% Below MSRP15%

Avg Days to Sell27 days

Avg Sold Markup-$241

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