Deal Sheet: 2027 Prius Limited AWD

Toyota of Naperville · Naperville, IL · VIN: JTDADABU5V3037467

Negotiation Guide

Opening Offer

$39,324

Fair Price

$40,824

Walk Away Above

$40,942

• Recent buyers paid ~$235 below MSRP

Price Breakdown

Est. Dealer Cost$36,543

Est. Invoice$37,364

Holdback (est.)$821

MSRP (Sticker)$41,059

Asking Price$41,472

Markup+$413

Est. Dealer Margin on This Car$4,929

Percentile83% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup-$235

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory524 vehicles

Avg Markup (All Models)-$640

Avg Markup (Prius)+$199

% Below MSRP63%

Avg Days to Sell27 days

Avg Sold Markup-$453

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