Deal Sheet: 2027 Prius Limited AWD

Rudy Luther Toyota · Golden Valley, MN · VIN: JTDADABU5V130AK17

Negotiation Guide

Opening Offer

$39,528

Fair Price

$41,028

Walk Away Above

$41,146

• Recent buyers paid ~$235 below MSRP

Price Breakdown

Est. Dealer Cost$36,724

Est. Invoice$37,549

Holdback (est.)$825

MSRP (Sticker)$41,263

Asking Price$41,263

Markup$0

Est. Dealer Margin on This Car$4,539

Percentile69% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup-$235

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory607 vehicles

Avg Markup (All Models)-$223

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$366

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