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Deal Sheet: 2027 Prius LE AWD
Dan Deery Toyota · Cedar Falls, IA · VIN: JTDADABU4V3037802
Negotiation Guide
Opening Offer
$30,281
Fair Price
$31,781
Walk Away Above
$31,792
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,306
Est. Invoice$28,942
Holdback (est.)$636
MSRP (Sticker)$31,804
Asking Price$31,984
Markup+$180
Est. Dealer Margin on This Car$3,678
Percentile74% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory391 vehicles
Avg Markup (All Models)-$722
Avg Markup (Prius)+$13
% Below MSRP63%
Avg Days to Sell31 days
Avg Sold Markup-$753
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