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Deal Sheet: 2027 Prius LE AWD
AutoNation Toyota Arapahoe · Centennial, CO · VIN: JTDADABU4V130AG12
Negotiation Guide
Opening Offer
$30,831
Fair Price
$32,331
Walk Away Above
$32,342
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,795
Est. Invoice$29,442
Holdback (est.)$647
MSRP (Sticker)$32,354
Asking Price$33,153
Markup+$799
Est. Dealer Margin on This Car$4,358
Percentile96% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory630 vehicles
Avg Markup (All Models)-$140
Avg Markup (Prius)+$799
% Below MSRP29%
Avg Days to Sell27 days
Avg Sold Markup-$390
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