Deal Sheet: 2027 Prius Limited AWD

McGrath Elmhurst Toyota · Elmhurst, IL · VIN: JTDADABU3V130AK16

Negotiation Guide

Opening Offer

$38,684

Fair Price

$40,184

Walk Away Above

$40,302

• Recent buyers paid ~$235 below MSRP

Price Breakdown

Est. Dealer Cost$35,973

Est. Invoice$36,781

Holdback (est.)$808

MSRP (Sticker)$40,419

Asking Price$40,419

Markup$0

Est. Dealer Margin on This Car$4,446

Percentile69% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup-$235

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory325 vehicles

Avg Markup (All Models)-$276

Avg Markup (Prius)$0

% Below MSRP95%

Avg Days to Sell25 days

Avg Sold Markup-$681

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