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Deal Sheet: 2027 Prius LE AWD
Chuck Hutton Toyota · Memphis, TN · VIN: JTDADABU2V3037782
Negotiation Guide
Opening Offer
$30,921
Fair Price
$32,421
Walk Away Above
$32,432
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,875
Est. Invoice$29,524
Holdback (est.)$649
MSRP (Sticker)$32,444
Dealer Add-Ons (DIA)+$1,978
Asking Price$33,422
Markup+$978
Est. Dealer Margin on This Car$4,547
Percentile98% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)+$1,181
Avg Markup (Prius)+$555
% Below MSRP17%
Avg Days to Sell30 days
Avg Sold Markup+$971
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