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Deal Sheet: 2027 Prius LE AWD

Mark Miller Toyota · Salt Lake City, UT · VIN: JTDADABU2V3037586

Negotiation Guide

Opening Offer
$30,825
Fair Price
$32,325
Walk Away Above
$32,336
  • Recent buyers paid ~$23 below MSRP

Price Breakdown

Est. Dealer Cost$28,790
Est. Invoice$29,437
Holdback (est.)$647
MSRP (Sticker)$32,348
Asking Price$32,348
Markup$0
Est. Dealer Margin on This Car$3,558
Percentile70% of inventory is priced lower
Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days

Dealer Profile

Inventory449 vehicles
Avg Markup (All Models)-$2,402
Avg Markup (Prius)-$394
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,946

Price History

Jul 16, 2026$32,029$32,348(+$319)