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Deal Sheet: 2027 Prius LE AWD
Mark Miller Toyota · Salt Lake City, UT · VIN: JTDADABU2V130AG11
Negotiation Guide
Opening Offer
$31,067
Fair Price
$32,567
Walk Away Above
$32,578
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$29,005
Est. Invoice$29,657
Holdback (est.)$652
MSRP (Sticker)$32,590
Asking Price$32,590
Markup$0
Est. Dealer Margin on This Car$3,585
Percentile70% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory449 vehicles
Avg Markup (All Models)-$2,402
Avg Markup (Prius)-$394
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,933
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