Deal Sheet: 2027 Prius Limited AWD

Rochester Toyota · S.E.", MN · VIN: JTDADABU2V129AK31

Negotiation Guide

Opening Offer

$39,788

Fair Price

$41,288

Walk Away Above

$41,414

• Recent buyers paid ~$251 below MSRP

Price Breakdown

Est. Dealer Cost$36,970

Est. Invoice$37,800

Holdback (est.)$831

MSRP (Sticker)$41,539

Asking Price$41,539

Markup$0

Est. Dealer Margin on This Car$4,569

Percentile69% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$251

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$41

Avg Markup (Prius)$0

% Below MSRP95%

Avg Days to Sell32 days

Avg Sold Markup-$6

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