Deal Sheet: 2027 Prius Limited AWD

Inver Grove Toyota · Inver Grove Heights, MN · VIN: JTDADABU2V129AK28

Negotiation Guide

Opening Offer

$37,508

Fair Price

$39,008

Walk Away Above

$39,134

• Recent buyers paid ~$251 below MSRP

Price Breakdown

Est. Dealer Cost$34,941

Est. Invoice$35,726

Holdback (est.)$785

MSRP (Sticker)$39,259

Asking Price$39,259

Markup$0

Est. Dealer Margin on This Car$4,318

Percentile69% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$251

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory404 vehicles

Avg Markup (All Models)-$252

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$164

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