Deal Sheet: 2027 Prius Limited AWD

Arlington Toyota · Palatine, IL · VIN: JTDADABU1V130AK15

Negotiation Guide

Opening Offer

$39,470

Fair Price

$40,970

Walk Away Above

$41,088

• Recent buyers paid ~$235 below MSRP

Price Breakdown

Est. Dealer Cost$36,672

Est. Invoice$37,497

Holdback (est.)$824

MSRP (Sticker)$41,205

Asking Price$41,205

Markup$0

Est. Dealer Margin on This Car$4,533

Percentile69% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup-$235

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory297 vehicles

Avg Markup (All Models)-$198

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$325

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