Deal Sheet: 2026 Prius Limited AWD

Toyota of Naperville · Naperville, IL · VIN: JTDADABU1T3037298

Negotiation Guide

Opening Offer

$38,644

Fair Price

$40,144

Walk Away Above

$40,262

• Recent buyers paid ~$235 below MSRP

Price Breakdown

Est. Dealer Cost$35,937

Est. Invoice$36,745

Holdback (est.)$808

MSRP (Sticker)$40,379

Asking Price$40,292

Markup-$87

Est. Dealer Margin on This Car$4,355

Percentile16% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup-$235

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory533 vehicles

Avg Markup (All Models)-$624

Avg Markup (Prius)+$199

% Below MSRP62%

Avg Days to Sell27 days

Avg Sold Markup-$445

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