Negotiation Guide
Opening Offer
$30,151
Fair Price
$31,651
Walk Away Above
$31,662
- • Recent buyers paid ~$23 below MSRP
Price Breakdown
Est. Dealer Cost$28,190
Est. Invoice$28,823
Holdback (est.)$633
MSRP (Sticker)$31,674
Asking Price$31,988
Markup+$314
Est. Dealer Margin on This Car$3,798
Percentile78% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days
Dealer Profile
Inventory83 vehicles
Avg Markup (All Models)+$76
Avg Markup (Prius)+$314
% Below MSRP12%
Avg Days to Sell26 days
Avg Sold Markup-$2
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