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Deal Sheet: 2027 Prius LE AWD

Right Toyota · Scottsdale, AZ · VIN: JTDADABU0V130AG10

Negotiation Guide

Opening Offer
$30,866
Fair Price
$32,366
Walk Away Above
$32,377
  • Recent buyers paid ~$23 below MSRP

Price Breakdown

Est. Dealer Cost$28,826
Est. Invoice$29,474
Holdback (est.)$648
MSRP (Sticker)$32,389
Dealer Add-Ons (DIA)+$895
Asking Price$32,566
Markup+$177
Est. Dealer Margin on This Car$3,740
Percentile72% of inventory is priced lower
Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold31
Avg Markup-$23
Median Markup$0
Best Deal-$1,451
Worst Deal+$1,548
% Sold Below MSRP74%
Avg Days to Sell17 days

Dealer Profile

Inventory1199 vehicles
Avg Markup (All Models)+$99
Avg Markup (Prius)-$403
% Below MSRP66%
Avg Days to Sell33 days
Avg Sold Markup-$182