Deal Sheet: 2027 Prius Limited AWD

Brian Bemis Toyota of DeKalb · DeKalb, IL · VIN: JTDADABU0V129AK30

Negotiation Guide

Opening Offer

$39,029

Fair Price

$40,529

Walk Away Above

$40,647

• Recent buyers paid ~$235 below MSRP

Price Breakdown

Est. Dealer Cost$36,280

Est. Invoice$37,095

Holdback (est.)$815

MSRP (Sticker)$40,764

Asking Price$40,764

Markup$0

Est. Dealer Margin on This Car$4,484

Percentile69% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup-$235

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)-$655

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$644

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